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Base Case MWR Samples

from ALA

Be Daring! Be Different! BE FIRST!

A novel idea and the basis for a new and unique marketing tool currently being offered only by the Family and Morale, Welfare and Recreation Marketing team on the US Army side of Joint Base Myer Henderson Hall in Arlington, Virginia.

With the recent budget adjustments, many MWR offices across the DoD are looking for ways to fund the events so critical to their installations mission readiness and soldier readiness. Knowing that support for events and support programs comes from AAFES and DECA through their contributions to MWR, the Fort Myer FMWR team developed the "BASE Case"! The name "BASE Case" was chosen because every military installation in the world is referred to as the "base." For instance, which Army base did you serve at, have you been stationed on any bases in Europe and so on. more


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