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Ego vs. creativity: What matters most for good content writing?

from Skyword

I've recently mastered the skill of humblebragging. You know, humblebragging: that self-promotion thing every creative must do to both silence the inner critic and sell ideas to generate income — all while staying somewhat likeable. To crank out creative, original content one piece after another, a brand storyteller has to strike a razor-thin balance between confidence and humility. Unfortunately though, these things tend to war with one another just under the surface of every clever content writing campaign. more


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