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Why television's biggest names are on the hunt for game developers

from Develop

From May 11: Discuss licensed games in any way, and you will inevitably spend most of your time talking about poorly-built film tie-ins or reskinned mobile games where familiar characters barely disguise tired mechanics. You might not discuss, or even think about, TV. And yet, some of the world's biggest broadcasters — from the U.K.'s BBC and Channel 4 to U.S. giant HBO — are reaching out to game developers to form new partnerships; not just commissioning titles to help promote current shows, but giving devs the chance to create something that can truly add to a famous brand. more

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