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YOU'VE JUST GOT TO BE KIDDING: Time for Immigration

from The Atlantic


Benjamin, Oscar, and S. Ralph Lazarus manufactured watches in New York City. They established their company in 1921 and named it Benrus, to honor the eldest brother (Benjamin Lazarus). Perhaps because a short walk took them to the Battery, where they would have had a view of the Statue of Liberty, they came up with a great promotional idea: They offered to pick up the entire cost of putting a giant, illuminated wristwatch (guess which kind!) on the lady's right wrist, just below the torch. Officials of the War Department, which at the time had responsibility for the statue's oversight, told the day's news media that, after considering the proposal, they decided against it, but not because of the advertising. The Department concluded that "so modern an ornament as a wristwatch upon the classically robed figure" would disorient the viewing public. (Which we guess means that there’s no chance of changing the tablet in her left hand to an iPad.) more


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