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The Future Is Now

from By Sherry Beck Paprocki

Content Marketing World has convinced me that big data will change the way content is written. Fortunately for ASJA members who are flexible, there is still plenty of work available. Being someone who pivots between traditional journalism and customized content, I’m feeling a need for balance. Having just returned from CMW, I witnessed both a dire need for writers specializing in tech — congratulations to tech writers here — and an astonishing realization that the future is now. There are digital companies clearly trying to replace the creative process of writing. And they have analytics and experts presenting on panels that will convince larger corporations, that there is absolutely no need for creativity in the writing of their brands’ stories. more

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