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The science of selling: 5 proven sales strategies

from Inc.

There has never been a more exciting time to be in sales! Over the past few decades there has been an explosion of scientific research on how our brains make choices and which factors influence what we decide to buy. I talked with David Hoffeld, author of The Science of Selling, Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal, about what he learned from nearly a decade of research for his book. more

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