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How the UK's ban on advertising unhealthy foods to kids could impact US producers

from Food Dive

The U.K.'s Committees of Advertising Practice has passed new rules to ban advertising processed foods high in sugar, fat or salt to children directly or in situations where consumers under 18 years of age comprise more than 25 percent of the target audience, FoodBev Media reported. The broad ban includes regulations for all nonbroadcast media, including print, film, online and social media, and prevents brands from using promotions, licensed characters and celebrities who are popular among children to advertise these products. more

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