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Acosta: Grocery shoppers influenced by engagement

from Progressive Grocer

On their journeys from the store to the stove, today's shoppers are making deliberate decisions and seeking positive culinary experiences, including wanting to feel good about the foods they consume and taking pride in the brands they buy and share online, according to Acosta's latest "The Why? Behind The Buy" report. “The experiential factor is driving today's shoppers to make food choices rooted in what will bring them personal satisfaction and enjoyment," said Colin Stewart, senior vice president at Acosta. more

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