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Beyonce is investing in watermelon

from FORTUNE

From May 5: Beyoncé commanded the world’s attention with the release of her latest album “Lemonade.” But the iconic singer is giving some love to another fruit: the watermelon. The superstar has invested in fast-growing, cold-pressed watermelon water startup called WTRMLN WTR. Her involvement with the brand is the latest business move by the savvy star, which generated headlines late last month when she unveiled a line of casual athletic wear called Ivy Park. more


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