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The single most effective way to win new business on LinkedIn

from Business 2 Community

LinkedIn recently released an infographic showing how to strategize your content marketing on the platform. And it comes down to three key “Ws.” When you understand “Who” LinkedIn members are looking to for content on LinkedIn, “What” motivates LinkedIn members to engage with that content, and “Why” engagement around your content can win business on the platform – you have a recipe for success. more

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