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4 ways content as you know it could change in 2017

from Mashable

The new year will continue to shake up how people consume content. Audiences are in control more than ever before, and advertisers and publishers are listening to their demands. We’ve talked before about the transformation of content and how publishers are striving to create relevant content that connects with audiences. Expect to see more of this type of storytelling as favorite content creators grow even bolder in 2017, taking content to new, exciting and immersive heights. more

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