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The science behind UX design

from Forbes

Most people can't truly multitask. For that reason, good user experience design is one that gives just enough information to proceed to the next stage. Supply users with too much information and they will most probably "crash." For instance, if it's an app for working out, users probably just want to know the price for membership and what that includes at first. If you start off by explaining exactly how they'll lose weight and providing success stories, they'll most likely be annoyed and quit. Keeping it precise and simple is the first principle of good UX design, but that's just the tip of the iceberg. more

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