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Reader Support Is More Important Than Ever. Here Are 22 Ways To Connect With Your Community

from Poynter

2017 is shaping up to be a gloomy year for journalism that's supported by advertising. With ad-blocking on the rise and advertising budgets shifting away from news, one of the most promising moneymaking frontiers seems to be reader-supported journalism. Many subscriber-driven outlets have found success by putting readers at the center of their businesses. This focus on audiences raises an important question: How should news organizations that aim to make most of their money from readers, viewers and listeners behave? more


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