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Mobile gamers mindsets, motivations and behaviors revealed

from App Developer Magazine

Playing mobile games makes people happier than using social networking apps says TapJoy in a new report. Tapjoy released the findings of in-depth research it conducted to understand the mindset, motivations and behaviors of today's mobile gamers. Designed to shed light on this massive and desirable consumer audience for brand advertisers, the report is the first of its kind to answer questions such as how games make players feel, when they most frequently play mobile games, and whether or not they identify as gamers. more

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