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Linking algorithms and structured writing

from TechWhirl

Few readers read content straight though. Unless the content is perfectly matched to their experience and their goals, they reach points where they need more information, points where they need less, or points where they decide that they need something else altogether. These are deflection points in the content, points in which the reader's "next" may not be the thing that comes next in the linear order of the work. That may mean deflecting to other content or to a different way of finding information such as asking a friend or posting a question on a forum. more

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