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Hy-Vee embraces 'ugly' produce

from Progressive Grocer

Hy-Vee is fully on board the "ugly" produce movement with its adoption of Robinson Fresh's Misfits line in nearly all of its 242 grocery stores across eight Midwestern states. In addition to helping its customers enjoy imperfect fruits and vegetables at a lower cost, the addition of Misfits also complements Hy-Vee's food waste diversion efforts. Hy-Vee offers four to six Misfit items weekly, based on what's seasonally available, at an average 30 percent lower price. more

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