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Revlon reorganizes to focus on its brands as stars

from WWD

In a bid to regain some of its past stature, Revlon Inc. has dramatically reorganized in hopes of returning to the big leagues. "It is a sensible thing to do in today's world," said Neil Saunders, chief executive officer of retail analysis firm Conlumino. "Whilst channels are very significant, they're a lot less relevant than they used to be because consumers cross-shop different channels ... what's much more important is the overall view of a brand.” more


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