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Email marketing is mobile — why aren't your campaigns?

from MediaPost

It is one of those vexing questions that has been troubling me for the past couple of years, and even more so now. When we have reached a tipping point on email, meaning that the majority will be viewed on a mobile phone, why don't email marketers improve the poor quality of emails? Sorry to be the bearer of bad news, but email marketing often sucks on mobile, and yet the channel holds so much promise. It's right there in your hand with the other hand just poised to click on something of interest to be transported to do something amazing. more

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