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Featured Annual Meeting speaker to discuss 'The Prosperity of Zero: New Frontiers of Communicating High Performance'

from SIPA

Featured Annual Meeting speaker Richard Willingham will discuss "The Prosperity of Zero: New Frontiers of Communicating High Performance." Willingham is the president and CEO of motum b2b, a boutique marketing consulting group.

With motum b2b, Richard promotes and delivers on his core platform that B2B marketing demands different creative thinking from consumer campaigns. His U.S., Canadian and U.K. experience in journalism, publishing and marketing communications — all business to business — combine to give him a broad understanding of what drives brand decisions in this sector.

With Coalition Zero (formerly Net Zero Energy Coalition), he leverages 40-plus years of multidisciplinary engagement in energy efficiency and environmental sustainability to help business leaders understand how reducing carbon emissions and slowing climate change offer huge untapped business opportunities. more


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