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'Drop shipping' looks to go mainstream as more retailers get on board

from The Wall Street Journal

A growing number of retailers are relying on suppliers to ship online orders directly to customers, a strategy they hope will help them compete with e-commerce rivals without spending more on inventory. The practice, known as drop shipping, lets retailers offer more products for sale on their websites — such as multiple colors of the same sweater — without having to keep those items in stock. Instead, merchandise ships directly from the supplier's warehouse. more

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