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Why grocers, food brands need to create their own 'clean label' definitions

from Food DIVE

Once a term known only to industry, the concept of "clean label" food is increasingly becoming a sought-after part of the grocery shopping experience. Though 34 percent of consumers believe that food and beverage manufacturers are transparent and 37 percent believe they are genuinely "interested in promoting healthy food choices," consumer distrust of Big Food and overprocessed artificial ingredients is growing among shoppers. more

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