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How The Canoe is bringing an emotional connection to tourism in Ontario

from Sault Online

Tourism Northern Ontario (TNO) in partnership with the Ontario Tourism Marketing Partnership Corporation (OTMPC) are pleased to announce the Canadian Canoe Culture Campaign and the release of The Canoe documentary film, featuring the best of paddling in Ontario. This joint marketing multi-year campaign will share with consumers the essence of Ontario's paddle experiences under 5 themes including; making real connections with families and friends; challenging yourself; paddling painted landscapes of the Group of Seven and Tom Thomson; newcomers and paddling like a Canadian; and shared knowledge through Indigenous experiences. more

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