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Kellogg Co. launches new strategy to grow snacks business

from CSP Daily News

The Kellogg Co. will begin to exit its direct-store-delivery network in the second quarter of this year. The company will transition its U.S. snacks division to the warehouse model already in use by Pringles and the rest of its North American businesses. Calling the move "transformational," this new strategy is expected to reduce complexity and associated costs while spurring growth and profitability for the company and its retail partners alike. more


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