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Report: How to improve retail-specific search rankings

from Chain Store Age

Web searches are often inconsistent due to irrelevant keywords and content, making it more important than ever for brands to use more retail-specific factors to stay relevant. Details that can improve brands' visibility in Google searches are shared in the "E-commerce Ranking Factors 2017 — Ten Things eCommerce Sites Need to Know to Rank on Google," a report from Searchmetrics that analyzed the top 20 desktop search results on Google for over 6,000 industry-specific keywords. The report reveals the most important retail-specific ranking factors that can help improve omnichannel brands' visibility in Google searches. more

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