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Under Armour is betting high-tech 'Made in U.S.A.' apparel manufacturing will revive its growth

from Salon

Tom Brady may have pulled off one of the greatest comebacks in NFL history in the fourth quarter of this year's Super Bowl LI, but the company that has an endorsement deal with the New England Patriots quarterback has seen better days. Under Armour, which has reaped a fortune from the "athleisure" trend of wearing gymwear as casual apparel, is worse off today than in 2010 when it signed Brady. The 20-year-old Baltimore-based maker of running shoes, leggings and high tech materials has been experimenting with innovative manufacturing techniques in the hopes of chasing customers. more


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