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Is gluten-free still worth the investment for retailers?

from Food Dive

For years, industry observers, health experts and even food companies have questioned the staying power of gluten-free food. They've labeled the trend a fad and said the booming segment was a bubble waiting to burst. Why do people without a medically defined intolerance — a major segment of the category — still consume gluten-free products? A decade or so after the trend stormed the industry, gluten-free demand continues to confound the skeptics. According to research firm Packaged Facts, U.S. sales of gluten-free products, estimated at $973 million in 2014, are projected to exceed $2 billion by 2019. more

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