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Big food takes bigger strides into vegan market

from The Philadelphia Inquirer

Ben & Jerry's has officially unveiled three new ice cream flavors, nearly doubling the size of the company's overall vegan product line. Even greater news: This is just part of big push by household-name brands to get new vegan products into the hands and mouths of customers, tapping into the growing appeal of animal-free foods. The three new Ben & Jerry's flavors — all very hush-hush, of course, until some retailers got them early and zipped them onto shelves, from whence they zipped to the internet — are: Cherry Garcia (another existing flavor in a vegan version, joining two from last year); Coconut Seven-Layer Bar and Caramel Almond Brittle. more


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