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Study: Coupon activity reveals changes in shopper preferences

from Refrigerated and Frozen Foods

Analysis by Inmar Inc. of 2016 coupon activity reveals an ongoing "promotional transposition" with paperless, digital coupons beginning to overtake traditional paper coupons in popularity. Inmar's analysis shows that, among the more than 2.2 billion coupons redeemed by shoppers last year, the share of redemption captured by offers that are loaded directly to shoppers' retailer loyalty accounts (load-to-card) grew 20 percent between 2015 and 2016. more


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