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Where to put search terms to get your release found

from Wylie Communications, Inc.

Rule No. 1 to optimizing your news release? Stop stuffing keywords. "When the keyword is mentioned the first time, the algorithm will take notice," writes Matt Cutts, head of Google's webspam team. "The second time, it is looking for relevancy; the third time, it may diminish your results." So chose one or two keywords or phrases for each release. More, and you'll dilute the effectiveness of your keywords. more

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