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Why Amazon is putting pick-up and drop-off lockers in Philly-area malls

from The Philidelphia Inquirer

In 2011, Amazon lockers began popping up at malls so that the web retailer's customers could have another location to get their goodies. They're typically not much more than a few rows of yellow lockers against a lobby wall that you could easily miss. But in the realm of mutually beneficial relationships, this one is working. Many U.S. malls are struggling, thanks mostly to — what else? — online shopping, particularly from the likes of Amazon.com. So why not get more people into malls by giving them a spot to pick up their Amazon online orders, or to drop off a return. And make it all as easy as picking up a gym bag after a workout. more


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