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7 ways small retailers can compete with retail giants using Google Shopping

from Search Engine Land

To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, how could you ever compete with the major players who have far more money, products and people than you do? Well, the good news is, it is possible to be competitive in Google Shopping as a small business. In fact, done right, Google Shopping can actually be the most effective digital advertising platform in terms of Return on Ad Spend. Here are the top strategies for success as a small to medium-sized retailer in Google Shopping. more

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