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Turn Strunk and White upside down

from Wylie Communications

After 50 years on writers’ bookshelves, Elements of Style — aka "Strunk and White" — still offers perhaps the best collection of techniques for compressing copy:
  • Use the active voice.
  • Put statements in positive form.
  • Avoid a succession of loose sentences.
  • Express coordinate ideas in similar form.
  • Keep related words together.
  • In summaries, keep to one tense.
And, most famously: Omit needless words. more

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