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How One Heritage Brand Is Being Revived by a New Generation

from Architectural Digest

Before neutral palettes, natural materials, and sleek shapes became ubiquitous in contemporary design, there was Los Angeles furniture brand Kreiss, which coined the casual-chic look. In its heyday, the company’s minimalist aesthetic caught the attention of presidential families like the Reagans, music icons such as Paul McCartney, and even athletes, including Magic Johnson, whose Kreiss-designed residence was featured in AD’s December, 2009 issue. more

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