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The secrets to hiring and developing the best copywriters for your website

from Forbes

Poor web content is the silent killer of online sales leads and revenue generation — silent because the companies publishing poor content do not realize it is substandard. So the very first order of business in helping your staff or freelance copywriter write for the web is to make sure you have someone in a position of leadership who knows how to evaluate web content and communicate publishing standards to the writer. In most organizations, this person is the editor. We will return to the editing function later in this article, but for now, let's quickly review the criteria of good web writing. more


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