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How to make information architecture and SEO work together

from Search Engine Journal

Information architecture and search engine optimization share many of the same goals. One of those shared goals is findability. Can people find the content they’re looking for, whether they’re outside your website or already using it? Here's what happens to your SEO efforts when your IA sucks, some common SEO IA mistakes, and how to make your IA and SEO work together. These tips all come from Ryan Jones, associate director of SEO for SapientRazorfish and the mastermind of SEO satire site WTFSEO, who spoke at Pubcon SFIMA in Fort Lauderdale. more


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