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Halo Top ice cream thrives in the frozen dessert business without traditional marketing

from The Daily Meal

Marketing ice cream as "healthy" is enough to constantly keep the product flying off of store shelves. Halo Top is a salient example — the company's products are regularly selling out even without traditional advertising spaces or marketing, according to the founder and CEO, Justin Woolverton. According to the company website, Halo Top is low in calories and sugar and high in protein. more

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