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Why retailers aren't getting credit for their pricing promotions

from Food Dive

Retailers have invested a great deal of money in cutting prices throughout their stores, but many times customers don't notice or misperceive these price drops, according to three partners with consulting firm Bain & Company writing in Supermarket News Viewpoints. In a survey asking consumers to evaluate prices at eight different chains, respondents tended to either overrate or underrate retailers on their actual pricing, indicating that stores are either winning or losing the price perception battle. more


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