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Why calling yourself a full-service remodeler may be hurting you

from Remodeling Magazine

As the saying goes, a jack of all trades is a master of none. Trying to be all things to all people means it’s unlikely that you’ll be expert at any of it. We don’t expect our dentist to perform brain surgery, yet some companies continue to market themselves as the right choice for everything from replacing a screen door to remodeling an entire house. What kind of message is this sending? more

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