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Lunch & Learn: Creating a Content Strategy that Works for your Association

from Association Media & Publishing / By Cecilia Aleman

In an age of mass communication, many organizations are constantly searching for the best ways to engage with their members. Today, associations have multiple content resources to choose from including websites, social media, blogs, magazines, e-newsletters, podcasts — and the list goes on. But how do associations ensure that the right content is getting into their members' hands and resonating with them? At AM&P's February Lunch & Learn session, Katie Mason, principal of Team of Creatives, LLC, and Diane Rusignola, deputy editor of the Association of Convenience & Fuel Retailing, broke down the pieces needed to create a content strategy that works. more

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