5 reasons you should integrate the floor into your exhibit design
from By Wendy Parsley
I have walked countless trade show floors covered in the standard blue, red, black and even gray carpeting. In many cases, this carpeting extends into the exhibit booths in one of the chosen "show organizer approved" colors. Exhibit booth flooring is often referred to as the fifth wall and, surprisingly, it is often overlooked. The floor of your exhibit offers you another opportunity to showcase your brand message and aesthetic to the show attendees.
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