Study: Digital transformation in publishing reveals sluggish progress
from Talking New Media
An in-depth study analyzing digital transformation in the publishing industry and found that 25 percent of publishers see themselves as "lagging" versus the rest of the industry in their current transformation efforts, while only 25 percent feel they are "leading." Overall, the study found that digital transformation in publishing is being driven by consumer demand (41 percent) and the desire for new revenue streams (26 percent) and new products (22 percent).
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