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The future of online advertising is big data and algorithms

from The Conversation via Phys.org

The tech revolution is coming to advertising. Chatbots are replacing humans, data threatens our privacy, and the blockchain is linking it all together. In our series on tech and advertising, we're taking a look at how the industry is being reshaped. The challenge facing advertisers and advertising professionals is remaining relevant in the face of a fundamental technological change. Namely, algorithms and big data. more


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