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Consider these 4 elements before you design your logo

from Business 2 Community

Your logo is your company's calling card and the foundation of your brand's identity. Every new business owner wants a logo that is not only aesthetically appealing, but also unique to your brand's mission and instantly recognizable. Hitting all of these targets, however, can require some delicate balancing. To add even more pressure, it's also imperative to get the logo right as early on in your brand's lifespan as possible. Sure you can make subtle updates along the way, but constantly overhauling your logo can be problematic, because it's confusing and distancing for audiences. Starting the design process with these variables in mind will save you from potential setbacks when your logo is ready to be implemented across your site and marketing campaigns. more

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