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Capturing the fundraising power of millennials

from By Jim Alvarez

Millennials are generally defined as those born roughly between 1980 and 2000, and they are now commanding the largest wallet power of any generation, with estimates of $200 billion annually for 2017 and $10 trillion over their lifetimes as consumers. Many for-profit companies are taking notice of generation's market power, yet many nonprofits lag behind and need to refocus efforts to embrace and engage the new largest generation to capture their potential fundraising power. more


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