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Making print advertising work

from Pro Remodeler

Almena Faux: Our customers tend to be a bit older. This is because we sell higher-end products, and often younger people can’t afford them. Because of our customer demographic, print advertising is a huge lead generator for us. In 2016, I would estimate that we had 6,800 leads from print, and by “leads” I mean actual appointments set. The web gave us about 8,000. more


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