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Coming: A Gigantic Boom in Native Advertising

from Media Life Magazine

Native advertising has its doubters. Some people say the medium, essentially ads made to look like editorial content, is too deceptive. Others point to low renewal rates. Still more argue people aren't dumb enough to be tricked into thinking ad content is actually editorial. But while there may be many doubts about native ads, that won't stop advertisers from experimenting with them. more


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