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Wallit Makes Paywalls Easy

Part of a Series Featuring the 2017 Accelerator Pitch Program Winners — The switch to digital has been a challenge for most publishers. Advertising and subscription models have struggled to find a balance. Ad blockers are on the rise, and the digital ad market does not support content the way print advertising once supported newspapers. Add in the expectation that online content be free, and you see the problem newspapers are running into. Wallit hopes to lower the barrier of online paywalls and become the magic bullet that makes quality content sustainable. more

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