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Email marketing automation gives creative writers something to be excited about

from Skyword

Email marketing has to constantly straddle the thin line between providing specific, personalized brand messages and keeping up the sheer volume customers have come to count on, from newsletters to confirmations and every touch point in between. If an email marketing specialist is going to keep up with scale, they have to embrace automation — and so many brands have. It's quickly grown from a unique tech tool for large brands into a fundamental part of improving marketing ROI. more

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