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What to avoid when writing online headlines

from Poynter

Headlines are lifelines to our readers. They grab attention, build trust and help time-pressed consumers focus on the stories they care most about. They link readers with our content, giving us a chance to reach our audience across a sea of information. Headlines also help search engines decide whether our offerings match what users are looking for online or on mobile. Here are some guidelines for choosing your words — and deciding what to leave out of headlines. more

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