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Infographic: How ads, packaging and smartphones affect what shoppers buy at the supermarket

from Adweek

As anyone who has ever walked into a supermarket to buy a gallon of milk and left with a cart full of impulse purchases knows all too well, grocery shopping can be a complicated process. To help brand marketers decode consumers' path to purchase, Food Network Magazine partnered with research firm Open Mind Strategy to survey nearly 2,000 people about their grocery shopping experiences, behaviors and attitudes. more


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